ReFramed Definition & Meaning
ReFramed came to life in order to challenge the way people see perspective. Inspired by Lebanon’s culture and resilience, we wanted to create a brand that focuses on sustainability and real stories.
Meaning of ReFramed:
ReFramed is the individual's ability to change RE FRAME his conscious about a certain perspective and to embody change.
In a world where labels, norms, and expectations often dictate our actions and perceptions, finding a true sense of self can feel like a challenge. At Reframed, we believe in the power of redefining perspectives—moving beyond the constraints that society imposes and creating a fresh narrative. Our brand’s ethos is about challenging the frame we’re placed in, empowering individuals to reshape their outlook and discover their own path. It’s not just about fashion; it’s about a mindset, a movement toward freedom, authenticity, and self-expression.
Challenging the Frame
The idea behind Reframed began with a simple question: What if we could see the world differently? What if we could break away from the frame that limits us and look beyond to redefine our identity? Society often places us inside boxes, prescribing who we should be, what we should wear, and how we should act. These frames are formed by cultural expectations, social pressures, and even our own fears and doubts. They can be suffocating, trapping us in roles that don’t fit, telling us who we are supposed to be.
Reframed challenges this concept. It’s about rejecting the idea that anyone should conform to a set mold and encouraging a shift in perspective. Our mission is to push against these boundaries, advocating for a lifestyle that thrives on creativity, independence, and courage. We aim to inspire a mindset where you’re not confined by a frame but empowered to step outside it—to view the world, and yourself, in a new light.
Redefining Perspective
The journey of reframing starts with a change in perspective. It’s not just about breaking free from the frame, but also about reshaping it—turning it into something that aligns with who you truly are. This transformation is about embracing the unknown and letting go of the restrictions that hold you back. It’s about saying no to the societal expectations that dictate what’s “normal” or “acceptable” and instead, embracing the freedom to explore your own identity.
When we think about fashion, we often think about trends and labels. But at Reframed, we see clothing as a powerful tool for self-expression. Our pieces are crafted not just to look good but to symbolize something deeper—a bold statement that says, “I refuse to be defined by society’s frame.” By choosing Reframed, you’re choosing to wear your mindset, to let your clothes reflect your individuality and your willingness to see the world differently.
Reframing Together
Our community is made up of individuals who share a common belief: that we all have the power to reshape our perspectives and our lives.
Charitable Help
Therefore we went a step further to encourage change in the world and thus ReFramed donates with each sale to specific charities to help others in the world.
