The Founders

ReFramed was built by Jason and Jad—two young entrepreneurs from Lebanon with one idea: to create everyday wear that feels premium, looks timeless, and lasts.

They didn’t come from the fashion system, they had no idea what they were doing. They came from the ground up—wanting something better than what was on offer. Not fast fashion. Not hype drops that fade after a week. Clothes that stand up, hold weight, and reframe where they’re from.

Jason

Jason is about product. The fabric, the fit, the finish. Every detail matters. He leads with design and refuses to compromise.

Jad

Jad is about vision. Growth, structure, and execution. He sees the bigger picture and pushes the brand forward.

Together

They balance each other. Creative and strategic. Detail and direction. ReFramed is their way of setting a new standard for contemporary clothing in their world—pieces built with intent, worn with purpose, and made to last.

This is the beginning.

ReFramed Clothing

for creators, by creators